Introducing Monticello’s new microbrew, just in time for Presidents’ Day
Wednesday, January 19, 2011 FOR IMMEDIATE RELEASE Media Contact: Lisa Stites 434-984-7529
CHARLOTTESVILLE, VA—A revolution is brewing in the artisanal beer world, inspired by the taste of Thomas Jefferson and what was brewed historically at Monticello. The Thomas Jefferson Foundation, in collaboration with Starr Hill Brewery, announces the launch of Monticello Reserve Ale, the official beer of Monticello.
The media is invited to a tasting preview, Thursday, February 10, at 11 a.m. in the Thomas Jefferson Visitor Center Museum Shop. Starr Hill Brewery Master Brewer Mark Thompson and assistant curator Justin Sarafin will be available for interviews following presentation of the beer. Tastings will also be provided.
The public is invited to a free tasting to celebrate the launch of Monticello Reserve Ale, Presidents’ Day, Monday, February 21, 12 p.m.- 3 p.m.– in the Thomas Jefferson Visitor Center Museum Shop. The launch will include the tapping of the first keg. Free tastings will be provided.
Monticello Reserve Ale is inspired by what was produced and consumed regularly at Monticello. It is made from a combination of wheat and corn, lightly hopped.
Brewing beer was an important plantation activity at Monticello. Beer, one of the “table liquors” served with meals, was a staple of the Jefferson household. Records go back to 1772, when Jefferson’s wife Martha oversaw the periodic brewing operations, producing 15 gallon casks of small beer – beer with low alcohol content – about every two weeks.
In 1815, Jefferson writes in a letter to Joseph Coppinger (himself a brewer):
“I am lately become a brewer for family use, having had the benefit of instruction to one of my people by an English brewer of the first order.”
Larger scale brewing began with the appearance of a British brewer detained in Albemarle County during the War of 1812. Captain Joseph Miller improved upon the quality and quantity of Monticello beer, introducing ale, stronger beer suited to storage. While at Monticello, Joseph Miller trained the enslaved Peter Hemings in the arts of malting and brewing. Hemings – a brother of Sally – carried on the brewing operations, making 100 gallons of ale every spring and fall.
Jefferson wrote in 1821 that he had “no receipt for brewing,” doubting “if the operations of malting and brewing could be successfully performed from a receipt.” Using ingredients grown on the Monticello plantation, Jefferson’s brews varied based on the grains that were available at any given time, including barley, and larger quantities of corn and wheat. At Monticello, about three-quarters of a pound of hops were used for every bushel of malt.
Monticello Reserve Ale will be sold in 750ml bottles and served on tap at local restaurants. It will be brewed and bottled locally by Starr Hill Brewery LLC, in Crozet, Virginia, by Master Brewer Mark Thompson. Starr Hill has won 14 prestigious awards for its craft beers.
Members of the media are invited to join us: Please R.S.V.P. to Lisa Stites, Marketing & Communications Specialist, email@example.com or 434-984-7529
Media Preview Event Thursday, February 10, at 11 a.m. Thomas Jefferson Visitor Center Museum Shop Tastings & Interviews
Presidents’ Day Tasting Monday, February 21, noon to 3:00 p.m. 12:15 p.m. Tapping of the first keg Free public tasting Fact sheet
The Thomas Jefferson Foundation owns and operates Monticello, the mountaintop home of Thomas Jefferson. As a private, nonprofit organization, the Foundation receives no regular federal or state budget support for its twofold mission of preservation and education. About 450,000 people visit Monticello each year. For information, visit www.monticello.org.