Page
Mission and Vision
The mission and vision statements of the Thomas Jefferson Foundation, which has owned and operated Monticello since 1923.
Climb the Mountain, Discover America
Climb the Mountain, Discover America
The new "Climb the Mountain, Discover America" strategic plan looks to seize the generational opportunity of 2026 and position Monticello as the nation's top historical destination for visitors of all ages and backgrounds, from all nations, both on-site and online. This plan will utilize the beauty and significance of our well-preserved historic site to share honest stories about America's complex origins and its ongoing journey toward the ideals expressed by Jefferson in the Declaration of Independence.
Strategic Goals
-
![]()
PageGoal I: Activate our landscapes
We seek to connect the natural, built, and historical landscapes of the Jefferson era to our scholarly, educational, and visitor programs.
-
![A view into the book room/library at Monticello showing various pieces of furniture including book shelves, a table and chair, and chests of drawers.]()
PageGoal II: Strengthen Monticello from the inside out
Supporting the flourishing of Monticello's staff and enhancing their impact on their fields is a major goal its strategic plan.
-
![Speaker Marc Murphy and moderator Brandon Dillard share the stage in the Milstein Theater. Behind them the screen displays the text 'Welcome to Culinary Conversations at Monticello' with their names and titles.]()
PageGoal III: Monticello for Virginia
A major strategic goal for Monticello is to connect more deeply to local and regional community members and stakeholders.
-
![A toddler sits on his father's shoulders and hold up a small American flat at a July 4 naturalization ceremony at Monticello.]()
PageGoal IV: Monticello for America, Monticello as America
Thomas Jefferson's Monticello serves the whole of America and stands for America’s founding aspirations around the globe.
Next page in
About Us
/Strategic Plan