Building "Climb the Mountain"
The history and context for Monticello's new strategic plan.
Climb the Mountain, Discover America
A Strategic Plan for Monticello, 2025-2035
The new "Climb the Mountain, Discover America" strategic plan looks to seize the generational opportunity of 2026 and position Monticello as the nation's top historical destination for visitors of all ages and backgrounds, from all nations, both on-site and online. This plan will utilize the beauty and significance of our well-preserved historic site to share honest stories about America's complex origins and its ongoing journey toward the ideals expressed by Jefferson in the Declaration of Independence.
Mission and Vision
Our longtime mission, supported by a new vision.
Organizational Values
These "Five C" values undergird all of Monticello's efforts and activities.